Be Rooted

Case Study: Elevating Inclusive Stationery with Strategic
Research & Trend Forecasting

Be Rooted, an inclusive stationery brand available at Target
and online, aimed to refine its positioning as the go-to
“On-Trend Stationery Company—But Make It Black.” To
support this vision, we conducted in-depth competitor and
trend research, analyzing key brands, market gaps, and
cultural influences from fashion, pop culture, and
publications.

Our insights were compiled into a digital key item matrix and
trend boards, outlining product types, materials, techniques,
and color direction for 2023. By integrating sales data, we
provided actionable recommendations to guide product
development. Using these trend boards, we aligned with Be
Rooted on pattern direction and created exclusive designs
blending original and curated artwork.

This research-driven approach empowered Be Rooted to
confidently launch a fresh, trend-forward stationery collection
that resonates with its audience while maintaining its distinct
cultural voice.