Episode 1: Game Plan : Understanding the Retail Landscape
Kick off the series by discussing the current retail environment, what big box retailers are looking for, and how trends shape buying decisions. Madia will introduce key concepts in retail that brands need to understand before diving into the process.
Downloadable Tool:
Retail Landscape Guide: A PDF guide that breaks down different types of retailers, key players in the industry, and current market trends, along with a checklist for brands to assess their readiness for retail.
Episode 2: Scouting Report: Mastering Trend Forecasting
Dive into the art and science of trend forecasting. This episode will cover how to identify emerging trends, use data to predict what will sell, and how to adapt these trends to your brand's product line.
Downloadable Tool:
Trend Forecasting Template: An Excel spreadsheet or PDF that guides listeners through the process of tracking trends, analyzing data, and applying insights to product development.
Episode 3: Playbook to Prototype: Developing Your Product
Explore the product development process, including how to take an idea from concept to prototype. Madia will discuss the importance of design, materials, and testing in creating a product that meets retail standards.
Product Development Workbook: A step-by-step workbook that helps brands outline their product development process, including sections on concept sketching, material selection, and prototype evaluation.
Episode 4: Drafting Your Team: Sourcing the Right Partners
This episode will cover the ins and outs of sourcing materials and manufacturing partners. Topics will include how to find reliable suppliers, negotiate costs, and ensure quality control.
Downloadable Tool:
Supplier Evaluation Checklist: A checklist to help brands evaluate potential suppliers, including questions to ask, red flags to watch for, and tips on negotiating contracts.
Episode 2: Scouting Report: Mastering Trend Forecasting
Dive into the art and science of trend forecasting. This episode will cover how to identify emerging trends, use data to predict what will sell, and how to adapt these trends to your brand's product line.
Downloadable Tool:
Trend Forecasting Template: An Excel spreadsheet or PDF that guides listeners through the process of tracking trends, analyzing data, and applying insights to product development.
Episode 5: The Perfect Play: Pricing for Retail Victory
Discuss the critical aspect of pricing your products for retail. This episode will cover how to calculate costs, set retail prices, and ensure profitability while remaining competitive.
Downloadable Tool:
Pricing Calculator: An Excel tool that helps brands calculate their cost of goods sold (COGS), set retail prices, and determine margins to ensure profitability.
Episode 6: The Big Pitch: Winning Over Buyers & Sealing the Deal
Focus on how to prepare for and ace meetings with retail buyers. Topics will include creating a compelling pitch, presenting your product line, and negotiating terms.
Delve into the details of retail contracts, including key terms and conditions, how to protect your brand, and what to look out for in agreements with big box retailers.
Downloadable Tool:
Buyer Meeting Prep Guide: A guide with tips for creating a strong pitch, a checklist of materials to bring, and a template for organizing your presentation. A glossary of common terms and clauses found in retail contracts, along with explanations of what they mean and how they can impact your business.
Episode 7: Suiting Up: Branding & Packaging Playbook
What your packaging says about your product, and how your packaging can help you stand out on the shelves. Also requirements according to your category.
Downloadable Tool:
Supplier Evaluation Checklist: A checklist to help brands evaluate potential suppliers, including questions to ask, red flags to watch for, and tips on negotiating contracts.
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Episode 8: Final Whistle: Delivering with Retail fulfillment and Logistics
The final episode will cover the logistics of getting your product to the retailer, including packaging, shipping, and managing inventory. Madia will share tips on how to ensure a smooth delivery process and avoid common pitfalls.
Downloadable Tool:
Logistics and Fulfillment Checklist: A checklist that guides brands through the steps of preparing their product for shipment, including packaging guidelines, labeling requirements, and inventory management tips.
